Penguin Cover Design Award
Dara McAnulty's Diary of A Young Naturalist
This cover design was created for Penguin's cover design award 2022.
My idea was to illustrate the seasonal flora and fauna of the UK, combined with carved typography inspired by Newgrange in Ireland.
For the marketing aspect of the project, there are limited edition cover designs for each season, to reflect how the book is categorized into seasons rather than numbered chapters. This also creates a community feel to the marketing, encouraging people to trade for the seasonal cover design they may prefer.
I created animations using Procreate & Adobe After Effects. To be used as a part of the social media marketing for each cover design. As well as window displays to advertise each new cover design.